Social media is one of the fastest and most inexpensive marketing tools available to small business. In order to use it effectively, you must have a solid social media marketing strategy.
Mobile use which is growing at an unprecedented rate gives business owners an even greater opportunity to engage with their customers at all hours. Using tools such as Hootsuite, a business can schedule messages to reach customers at peak usage times.
Compared to traditional advertising, classified ads, and Pay Per Click (CPC), social media is an incredible value since its 100% free. However most business owners don’t know how to use social media to bring in leads.
If you want to grow your business with social media, it must have a purpose.
Build a social media strategy with the goal of getting people to visit your website. Target the campaigns to a landing page with an irresistible offer. The objective is to get them to opt-in to your mailing list…or better yet to buy your product or service.
Give away something for free, but make it valuable. Social media is all about building relationships. People want to do business with people they like and trust. Approach social media with the intent of providing value and helping people.
It takes time, and it doesn’t happen overnight. But if your business builds a solid social media marketing strategy, you will attract more targeted leads that turn into loyal customers. Better that than tons of traffic that never converts.
A good social media marketing strategy is to give away 80-90% of the time and take only 10-20% of the time. What does this mean? Well if you post on social media channels 8-10 times per week, 8-9 of those posts should provide value and give away information. Only 1-2 of the posts should be a sales pitch.
Think about helping people and sharing information that helps your target market. Soon you will find that people will share your posts more often and you will naturally get more traffic. It’s this type of social proof that leads to targeted traffic that ultimately converts to sales.