Blogging on a regular business is vital to growing your small business online. The more you blog, the more Google indexes your website and the better your SEO efforts.
Sharing your blog posts on social media channels drives traffic to your website. It also establishes your authority as a thought leader in your particular industry.
Every blog article is an opportunity for you to add a call to action to collect new leads. These leads can then be nurtured with a relevant and useful auto-responder campaign that builds a relationship and establishes your small business as one they trust.
But every small business owner knows it’s not that easy to crank out 2-3 blog articles per week. Just coming up with topics can be a stumbling block. Then you have to write it…and it should be relevant, and useful and informative.
What if there was a simple formula for writing blog posts? Something that could help you quickly and consistently publish? A basic structure to use for every blog post? Today is your lucky day my friend, because I have such a formula.
The formula is made up of the following sections:
- The Promise
- The Problem
- The Solution
- Next Steps
If you include the above 4 sections in every blog post, you will find it much easier to write 1-3 articles per week.
You need to grab the visitor’s attention straight away. What better way to do that then to make them a promise? You only have 5 seconds to get them interested. Starting out with a promise of what the article will deliver tells them exactly what they can expect.
They want to know what the article is about, why they should read it, and most importantly…what’s in it for them? So if you make a promise, these questions are answered and they will keep reading.
For example your promise might be, “In this article you will learn how to get more leads in 4 simple steps”. Do you see how I got your attention? Every website owner wants more leads right? If they can learn to do that in 4 simple steps, who wouldn’t read on?
Next you need to outline a problem that your target audience faces. This is where you reinforce the reason why they should read your article. You know your ideal customer and their many problems. So pick one and speak to it.
First state the problem so they know that you “feel their pain”. This is a great way to instantly connect with your audience.
For example you might state the following; “The problem is that your are spending a lot of money on Google ads to get more traffic, but it’s not increasing your conversions.
Google ads can be expensive and there are many small business owners that simply don’t get a return on their investment. So odds are good that the person reading your article can relate to this problem, and want to know how you can help.
Then go into detail as to the issues and concerns of the particular problem. Speaking to your expertise begins to build that level of trust that you need to convert leads into prospects and finally into customers.
Okay you started out with a promise to get their attention. You stated a problem that they are having that gave them a compelling reason to keep reading.
You spoke about the problem with authority and from experience. You stated the problem and explained some causes and effects.
Finally, tell them how you solved the problem. But don’t give them just one solution, offer 3-5 options. Again it’s all about empathizing with them and being helpful.
Put yourself in your visitor’s shoes…if you read an article that helped you solve a business problem how would you feel? Awesome right? And wouldn’t you be likely to revisit that website when you have another problem? Of course you would.
I can’t emphasize this enough…be helpful….be relevant and customers will beat a path to your door.
Finish up by giving your reader something to do. Use a call to action like signing up for a free eBook, checklist, or white-paper. Make sure the offer is relevant to the problem you just spoke about.
If you helped them solve it, they are feeling really good about you, and they will most likely opt-in to your offer. Awesome, now you can send them a nurturing auto-responder to stay present in their minds from day to day.