Every new small business needs a website. Why you ask? Well consider this….
Long gone are the days when people turn to the yellow pages when looking for a product or service. Most people today own iPads, tablets, smartphones or both.
A recent study found that people spend 2.7 hours a day on their smartphones.
Whether they are at home, work, or play, in minutes they can do a Google search for nearby restaurants, stores, or services.
If you don’t have a website, this is a goldmine of customers that your business is loosing out on!
Three compelling reasons to have a small business website
Reason #1 – Reach a larger customer base
Having a brick and mortar store means customers must visit your store to purchase your products. This limits your client base to a geographical location.
If you have a website, anyone, anywhere can make a purchase. It exposes your company to the global marketplace thereby increasing your sales, for relatively little cost.
Reason #2 – Open 24/7/365
Your website is up 24 hours a day, 7 days a week, 365 days a year. allowing customers to shop at their convenience. Think about the potential increase in sales!
The best aspect of this, is that you don’t have to be at your business for customers to buy. Imagine making a sale while you are out golfing, or having dinner with friends!
Reason #3 – Low Start-up Costs
Starting a business can be very expensive. Especially if you need a physical building, inventory employees etc. What if you aren’t sure the business will take off?
Setting up a website and selling online for a short-time lets you “test the waters”. Thousands of small business owners run a business out of their home, stockpiling inventory in their garage.